Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of shopping companies are turning to server-side monitoring as a means to improve their information collection procedures. While it requires a lot more technical knowledge than normal GTM and may introduce extra prices, it can lead to higher precision and even more reputable information
Pixel tracking utilizes a piece of code to register conversions on your internet site. It's very easy to establish and much less susceptible to ad blockers.
1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side tracking is an extra safe option that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, suggesting it's less most likely to be impacted by ad blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of monitoring allows organizations to track conversions outside of the website, such as call and in-store check outs, which can be difficult for pixel-based tracking. This adaptability offers marketing experts much more ownership over the information they send, and makes it simpler to abide by numerous data laws. It's additionally a lot much less prone to scams, as it's more difficult for deceitful actors to adjust the system by modifying the postback URL.
2. Much better control over information.
Server-side tracking permits businesses to collect and improve data prior to sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can assist marketers make more educated marketing choices.
Conventional pixel monitoring counts on JavaScript tracking codes that are placed in web site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can cause data collection disturbances and incorrect outcomes. Server-side tracking makes it possible for businesses to bypass these constraints and provide exact, consistent information that is much less vulnerable to disturbance.
This type of monitoring also enables businesses to track conversions that occur beyond the website, like call and in-store purchases. This is important since brand-new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a vital reason that S2S is much more reputable for businesses looking for to adapt to these adjustments.
3. Less vulnerable to fraud
Server-side monitoring enables organizations to manipulate data payloads prior to it reaches 3rd party endpoints, improving safety and privacy. This is particularly important as different internet browsers and systems increasingly alter just how they handle cookies. For example, in iOS 14, Safari will just deliver first-party cookie data and will certainly not permit pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and remain to track conversions that happened beyond your internet site.
Additionally, server-side monitoring allows you to capture individual information straight by yourself servers. This eliminates reliance on third parties, which can be susceptible to violations and personal privacy offenses.
A server-side tracking system is a set of guidelines that tells your site's web server what occasions to record. This information is after that sent to analytics tools like Google Analytics and Facebook Business. It's also utilized to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your webpage to collect data from users.
4. Less complicated to implement
Server-side tracking is a data collection procedure that takes place on the internet site's own server, bypassing web internet browser constraints. This suggests that information accumulated by the website/app is first sent out to the web server where it's refined and then forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the extent of data management and gives organizations much more control over transmission, making it typically a lot more trustworthy. Therefore, it's much less vulnerable to information obstacles brought on by points like a busted link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information similarly that you would in-app advertising optimization certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising devices on the web server. This enables you to have more accurate information and assists make sure compliance with privacy laws such as GDPR. In addition, it likewise prevents the tracking constraints enforced by web browsers and ad blockers.