Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a way to enhance their information collection procedures. While it requires a lot more technical knowledge than normal GTM and may introduce extra prices, it can result in higher precision and even more reputable information
Pixel tracking utilizes a piece of code to register conversions on your internet site. It's very easy to establish and much less vulnerable to advertisement blockers.
1. Extra exact information
The typical approach of tracking conversions on an internet site, making use of pixels, is having difficulty with changing internet browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other platforms is much less precise than it ought to be.
Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's filled from your own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact data and a more full photo of user trips across channels.
On top of that, this kind of tracking permits companies to track conversions outside of the internet site, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This flexibility offers online marketers more possession over the data they send out, and makes it simpler to comply with different data regulations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can aid online marketers make even more informed advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows businesses to bypass these restrictions and give accurate, constant information that is less prone to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is much more trustworthy for businesses seeking to adjust to these changes.
3. Less vulnerable to fraud
Server-side monitoring makes it possible for companies to control information payloads before it gets to 3rd party endpoints, improving safety and personal privacy. This is especially important as various browsers and platforms progressively transform how they manage cookies. As an example, in iOS 14, Safari will only provide first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
On top of that, server-side tracking enables you to catch customer information straight on your own servers. This eliminates reliance on 3rd parties, which can be vulnerable to violations and personal privacy violations.
A server-side tracking system is a set of directions that informs your web site's web server what occasions to videotape. This data is after that sent out to analytics tools like Google Analytics and Facebook Company. It's likewise made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative method that uses a small piece of code on your website to accumulate information from customers.
4. Less complicated cost-per-click (CPC) optimization to apply
Server-side monitoring is an information collection procedure that occurs on the site's own server, bypassing web internet browser constraints. This suggests that information gathered by the website/app is first sent to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it decreases the scope of data monitoring and offers companies a lot more control over transmission, making it typically more dependable. As a result, it's much less susceptible to data challenges caused by points like a damaged connection or an active advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.